Notice that ByteDance allows Entrepreneurs to focus on TikTok adverts to users aged thirteen and earlier mentioned through its advertising and marketing instruments, but these resources only display audience data for buyers aged 18 and earlier mentioned.
The company’s often revised audience quantities counsel that Fb Messenger’s advertisement get to in Hong Kong was reminiscent of 26.0 per cent of the whole population In the beginning on the 12 months.
Having said that, as we noted while in the Facebook portion above, alterations from the audience get to figures released in Meta’s advertisement organizing instruments will not automatically correlate with Total adjustments in its platforms’ Lively consumer bases.
On the other hand, please Be aware that the figures posted in X’s planning applications look like liable to major fluctuation – even in excess of small periods of time – and these anomalies may well affect the dependability and representativeness of this modification data.
To find out more about these modifications, remember to see this informative article, and our detailed notes on data.
The volume of social media people in Hong Kong Initially of 2024 was akin to 86.two % of the overall populace, but it really’s crucial to stress that social media marketing people may not signify exceptional persons (see our specific notes on data to find out why).
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It’s essential to pressure that these advertising arrive at figures do not always stand for the same issue as monthly Lively person figures while, and there might be significant variations involving the size of YouTube’s advertisement viewers and its overall active consumer base.
Take note: LinkedIn’s marketing assets only publish viewers gender data for “female” and “male” buyers.
Note: Google’s promotion resources only publish audience gender data for “woman” and “male” users.
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The initial introduced figures are called "progress estimates". The advance estimates consist of the true progress of overall GDP and its key expenditure parts. When extra data develop into accessible, the advance estimates are going to be revised.
Just prior to we get for the full report, Here are a few recommendations for even further reading through, which is able to offer extra context for our full set of Digital 2024 numbers for Hong Kong:
Nevertheless, it’s essential to anxiety that these promoting get to figures are not the same as the regular active buyers figures that Meta reports in its Trader earnings bulletins, plus they get more info shouldn't be interpreted as a result.